Prioritise fleet vehicle safety with a dashcam solution

Traffic accidents, including fatal ones, are a huge problem in the UK, making it more important than ever for transport companies to take steps to prioritise fleet safety through driver coaching and other initiatives. 

The latest Department for Transport Report revealed over 135,000 fatalities from UK motor vehicle crashes last year (1). The transportation sector, with high on-the-job fatalities, ranks fifth in UK road deaths (2). Road accidents and fatalities are attributed to factors like driver distraction, drowsiness, and speeding. Fatigue significantly contributes to crashes, estimated at 10%-20% (3)(4). Speed is also a critical issue, involved in one-third of fatal crashes, according to Brake, the road safety charity (5).

Here are four ways to focus on fleet safety, including new video-based driver coaching features from Verizon Connect.

Fleet driver coaching from Verizon Connect

Verizon Connect’s new video coaching solution is now accessible to both new and existing Integrated Video customers using Reveal and Fleet with dashcams. This programme enables proactive, manager-led coaching sessions for drivers, utilising video footage. The coaching is based on factual evidence from vehicle video data, allowing for personalised, customised, and immediately actionable coaching opportunities aimed at enhancing fleet safety.

This driver training solution allows fleet managers to promptly pinpoint drivers and incidents for coaching, addressing common event types in driver improvement programmes. Managers can label video events for coaching, track coaching progress and document notes, supported by activity logs. Data generates summarised driver event lists and identifies behavioural trends across distances travelled.

With the Verizon Connect video coaching solution, fleet managers can:

• Develop video-based coaching sessions: events can be viewed in a timely manner while providing safety managers with video evidence and event context.
• Identify key areas of risky driving: this enables companies to prioritise fleet safety efforts by coaching drivers to reduce risky and recurring behaviours. 
• Document events for coaching: as they determine which events require coaching, managers can easily assign a coaching action status and provide additional notes for the driver.
• Create a safe driver culture: with this video data, fleet managers can now take additional proactive measures to mitigate accidents and develop a safe driving culture—rather than reacting to accidents after they occur.

Driver coaching with data

How critical is data to promoting fleet safety? According to the latest Fleet Technology Trends Report, companies implementing fleet management software see accident costs reduced by 28% (6).

When providing drivers with feedback on unsafe or aggressive driving behaviour, the coaching becomes more effective when managers can present data illustrating the driver’s actions or inactions. This data also highlights how positive behaviour changes enhance fleet safety and operational efficiency, benchmarked against industry standards.

Concrete data points provide solid justification for modifying driver behaviour. For instance, if a monitoring system reveals frequent occurrences of hard braking and acceleration, presenting evidence of these incidents is crucial for initiating a change in behaviour. The next step involves sharing industry-supported evidence that adheres to guidelines, such as the fact that reducing aggressive accelerations results in fuel savings.

Feedback on driving behaviour can be hard to hear sometimes, but it’s difficult to argue with the hard facts that are shared during driver coaching sessions. And providing this data often helps drivers understand how their actions affect the big picture in terms of fleet safety and efficiency.

Driver coaching requires clear safety goals, timely intervention and constructive feedback — and should be data-driven. Download our free eBook to find out how to bring all the elements together and transform your fleet’s safety culture. 

Verbal feedback

Person-to-person feedback is a powerful tool for drivers to understand the effect their actions have on fleet safety. In-vehicle safety alerts are important, as are regular fleet safety training sessions for the group. But when it comes to driver coaching, one-on-one sessions backed with data can be a highly effective way of changing bad driving habits.

In-vehicle coaching with audio alerts

Instant feedback aids drivers in adjusting their behaviour. In-vehicle coaching, such as audio alerts for pedestrians, tailgating, and detecting drowsiness via the driver-facing camera, offers immediate alerts. Verizon Connect’s AI Dashcam enhances fleet safety by continuously monitoring driver behaviour and issuing timely audio alerts when necessary.

Ongoing fleet driver training

Understanding that driver training is not a one-time discussion is paramount to changing behaviour. Creating individual programmes so that drivers can focus on their behaviour behind the wheel can work well if managers check in often to see if there has been any improvement. Other components of a successful driver coaching programme aimed at improving fleet safety include:

• Fostering a safety-first culture. Regularly reinforce the true costs of unsafe driving with your drivers. 
• Share high-priority safe driving metrics. Which safety metrics are most important to your fleet? Speeding, harsh braking, failure to wear a seatbelt? Focus your driver coaching efforts on those priorities. 
• Reward good driving behaviour. Driver coaching necessarily focuses on correcting dangerous and inefficient driving habits. But offering incentives and recognition, the fleet’s safest drivers will turn into safety ambassadors, and this will give other drivers meaningful rewards to aim for.

Sources:

• (1) https://www.gov.uk/government/statistical-data-sets/reported-road-accidents-vehicles-and-casualties-tables-for-great-britain
• (2) https://press.hse.gov.uk/2023/07/06/work-related-fatality-figures-published/
• (3-4) https://www.brake.org.uk/get-involved/take-action/mybrake/knowledge-centre/driver-fatigue#:~:text=Fatigue%20is%20a%20major%20cause%20of%20road%20crashes%20in%20the%20UK&text=Worldwide%2C%20it%20is%20estimated%20that,and%20lack%20of%20driver%20stimulation.
• (5) https://www.brake.org.uk/get-involved/take-action/mybrake/knowledge-centre/speed )
• (6) https://www.verizonconnect.com/uk/resources/report/2024-fleet-technology-trends-report-uk/