How do businesses in Europe embrace advanced fleet management technologies?

Market uncertainty remains in 2023 as rising fuel prices and inflation creates significant challenges across the globe. Businesses need to constantly adapt and evolve in order to keep daily operations efficient, cost effective and all whilst continuing to offer exceptional customer service in order to remain competitive.

In the past year the adoption of vehicle fleet management systems has significantly increased throughout Europe and is establishing itself as a critical tool and powerful ally  for small, medium and enterprise businesses. 

The Fleet Technology Trends Report Survey 2023 conducted for Verizon Connect by ABI Research revealed that the number of fleets using GPS tracking technology stands at 71%, 3 points above the previous year showing that it is a highly adopted and growing solution for businesses in Europe.

This survey reported that GPS fleet tracking technology is key in helping to deliver results and can boost competitiveness and build resilience across many of the key industries.

Let’s dive into the fleet technologies currently utilised in Europe: 

• GPS tracking: 71%
• In-cab video (including front facing and driver facing cameras): 42%
• Asset/ trailer/ equipment tracking: 42%

Fleet management technologies such as GPS tracking, in-cab video and asset tracking are increasingly implemented across all businesses regardless of size. 

Let’s dive into the fleet technology currently utilised by business size in Europe: 

Small 

• GPS tracking: 71%
• In-cab video (including front facing and driver facing cameras): 18%
• Asset/ trailer/ equipment tracking: 25%

Medium 

• GPS tracking: 70%
• In-cab video (including front facing and driver facing cameras): 44%
• Asset/ trailer/ equipment tracking: 43%

Enterprise 

• GPS tracking: 78%
• In-cab video (including front facing and driver facing cameras): 67%
• Asset/ trailer/ equipment tracking: 62%

Top 5 industries that use fleet management technologies in their daily business 

Construction 

Use of fleet management technologies in the construction industry: 

• GPS tracking: 68%
• In-cab video: 42%
• Asset/trailer/equipment tracking: 42%

General freight industry

Use of fleet management technologies in the general freight industry: 

• GPS tracking: 67%
• In-cab video: 47%
• Asset/trailer/equipment tracking: 49%

Government

Use of fleet management technologies in the government sector: 

• GPS tracking: 67%
• In-cab video: 39%
• Asset/trailer/equipment tracking: 35%

Services

Use of fleet management technologies in the services industry: 

• GPS tracking: 70%
• In-cab video: 43%
• Asset/trailer/equipment tracking: 44%

Passenger transportation

Use of fleet management technologies in the passenger transportation industry: 

• GPS tracking: 76%
• In-cab video:  47%
• Asset/trailer/equipment tracking: 41%

To learn more about how vehicle fleet management systems can help you and your business, download the full 2023 Fleet Technology Trends Report Europe

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